Except Dior, which must not have been listening that day.
The brand announced the news via social media last week to mixed reviews, including an onslaught of confused comments and Twitter reactions.
“Nothing against Cara but really Dior, c’mon???” one commented wrote. “Don’t think I’ll be wasting 💰 on this product line since as clearly you don’t have much confidence in its abilities.”
“Love Cara, but having a 25-year-old as the face of products targeted at 30+ year olds doesn’t make sense,” another wrote.
Beautiful Cara is 25. I’m 51 and I’m your target audience for Capture. It’s a wrinkle cream. This is unfair to her, and to me! #thatsnotme
— Wordbird (@Wordbird) October 29, 2017
Sorry Dior – that product line is aimed at 30+. She’s gorgeous but at 25 …. #thatsnotme Oh and can you please stop photoshopping Eva Herzigova to the point that she’s unrecognizable. Thanks
— utemim (@utemim) October 28, 2017
— Dave Giglio (@djgiglio) October 31, 2017
Good choice! She is so old and wrinkled!!
— Charles M.M. (@chmoma) October 24, 2017
Dior has not responded to HuffPost’s request for comment.
According to W, the line is targeted to a slightly younger audience than its other anti-aging products, “to appeal to those who haven’t yet given thought to wrinkle-preventing regimes, aiming to delay and signs of aging before they appear.”
We’re not in disagreement about the importance of proper skincare, but casting a 25-year-old in an anti-aging campaign only further perpetuates the unrealistic standard of beauty that has been put forth by beauty campaigns for decades.
“It used to drive me crazy that the ads promoting skin products were using pictures of 15- and 16-year-old girls,” she said. “As a 30-year-old, I used to look at that and think, what the f―- are you talking about? It was ridiculous. P――- me off majorly. Advertisers are only just coming out of that, and it’s taken them a long time.”
The fact is, anti-aging products are going to exist as long as there are people who are interested in purchasing them. But there are more responsible ways to market them ― and this is not it.